How to represent mynd visually. One base, one ink, one accent — these guidelines ensure consistency across every touchpoint.
[ 01 ]The mark
[ official assets — download ]
[ do ]
- ↳Use the monogram on the base black with sufficient contrast
- ↳Maintain clear space equal to the height of the 'm' around the logo
- ↳Use the wordmark for first mention in any context
[ don't ]
- ↳Don't stretch, rotate, or distort the logo
- ↳Don't place the logo on busy backgrounds without a container
- ↳Don't recreate the logo — always use the official assets
[ 02 ]Color
No gradients. No secondary hues. The accent is rationed — volt appears only where attention is earned.
Base
Ink
Dim
Volt
[ 03 ]Typography
Earned,
not declared
Satoshi is our primary typeface — geometric, modern, and highly legible at every size. Headlines are bold, tight-tracked, and set in solid ink or a 1.5px outline, never both at once.
[ 01 ] section label — 11px / 0.25em tracking
[ 02 ] accent label — volt, rationed
Mono carries every index, annotation, and coordinate. It is always uppercase, always small, always wide-tracked — the voice of the spec sheet.
[ 04 ]The system